Tag - Buy and hold forever
April 21, 2026
Samantha Orr
In this piece, we share what founders and leaders across the Vertus Group portfolio have learned about ownership models, transitions, autonomy, and long-term growth, in their own words.
Read More About Operator Lessons Learned
March 26, 2026
Samantha Orr
Selling a business is about more than price. Learn what founders often get wrong about timing, buyer fit, legacy, and the next chapter.
Read More About Myth Busting: What Founders Get Wrong About Selling Their Business
How do founders know when their business is ready for its next chapter? This article explores the signals that may point to a leadership or ownership transition, and why readiness is often less about stepping away and more about positioning the company for long-term growth, continuity, and success.
Read More About Handing Over the Keys: Knowing When Your Business Is Ready for Its Next Chapter
March 04, 2026
Sylvain Perrier
Explore why founders sell vertical market software businesses from strength and how Vertus helps protect continuity, legacy, and long-term value.
Read More About The Quiet Moment — Knowing When You Are Ready to Sell
February 25, 2026
Samantha Orr
Vertus Group’s Hold Forever model provides permanent ownership of vertical market software companies, with long-term stability, autonomy, and growth for founders, operators, and customers.
Read More About What it means to 'Hold Forever'
These principles define our mission and are what guide the efforts of our Vertus team.
Read More About How Our Vertus ABCs Set Us Apart
Vertus is pleased to announce the acquisition of Cornerstone Billing Solutions.
Read More About Vertus Group Acquires Cornerstone Billing Solutions
March 26, 2025
Teagan Boyle
A Milestone for Jonas Hospitality and a Model for the Vertus Group Ecosystem.
Read More About The Inaugural Unified Conference by Jonas Hospitality
March 04, 2025
Teagan Boyle
From Graphic Designer to General Manager, dive into Trevor Coughlan's career journey inside our portfolio.
Read More About Growth & Opportunities: Career Potential Inside Vertus Group.
Vertus is pleased to announce the acquisition of Ariane Systems.
Read More About Vertus Group Acquires Ariane Systems
Vertus is pleased to announce the acquisition of Aptech.
Read More About Vertus Group Acquires Aptech
Vertus Group is pleased to announce the acquisition of B4Checkin.
Read More About Vertus Group Acquires B4Checkin
Learn more about how vertical market software compares to horizontal and the benefits that come along with it.
Read More About The Strategic Advantage of Vertical Market Software
Vertus Group is pleased to announce the acquisition of Teachworks.
Read More About Vertus Group Acquires Teachworks
